Sunday, January 9, 2011

iPad magazines and newspapers in Finland

After spending few weeks with iPad on my holidays, I came across these new digital magazines and newspapers, like 'Tietokone', 'Suomenkuvalehti' and most interesting 'Helsingin Sanomat'. I thought that returning to quality stories in digital form could be the thing, but it was not.

iPad is wonderful device to enjoy digital content, but firmly I have found out that those separate apps to every magazine is painful experience. Instead I found myself reading digital edition of Linux Journal, which is delivered in fair format, PDF. I can download that with my desktop and get it over to iPad via various ways. Dropbox, email or iTunes sync. It's clear to read Linux Journal, it's immediate copy of paper version and therefore very familiar.

I just cannot stand any of three mentioned Finnish versions offered to iPad. They are painful and very complex to read. For example Tietokone, I just cannot understand logic of pages and subscrolling sections down to find more content for the story. Same in Helsingin Sanomat, outfit and layout for app format is totally difficult to adopt and I just keep on reading web sites of those magazines, rather than paying for confusing app content.

To correct this, I would like to see following things;

  • Learn from Linux Journal. Their approach is best at the moment. You get what you pay for and it feels like that (even it's pdf file you are holding). Even those colorful advertisements are valuable content for me, to keep up with the world.
  • Do not get over excited for DRM stuff. I just cannot see value for publisher to keep issues in proprietary form to protect something not worth it. Fair distribution in PDF format would skyrocket paying readers.
  • When you deliver you magazine or newspaper in PDF format, you increase readers capable to participate, every desktop, tablets and phones do have PDF reading software.
Tietokone, Helsingin Sanomat and Suomenkuvalehti - I'd like to subscribe you. But I just cannot accept delivery format you are offering, even I am solid user of iPad your application approach sucks a lot.

Linux Journal - thanks for good magazine, I've been reading your paper subscription for years and just ordered digital edition, knowing that I am able to keep up with you even I might throw iPad overboard in some point.

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