I've been preparing my personal operator subscription switch from Sonera to Elisa, including whole family.
There is good reason for that and it's fixed data plan which Elisa has and Sonera has not.
It makes lot of sense to have fixed priced 3G/GPRS access and 9,9€/month is not much for that. Compare that to Sonera's 1€ / "for every starting hour" which is insane, I think kind of Swedish approach.
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